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From an early stage, Mizzi Studio worked with Colicci to shape a bespoke identity for their expanding kiosk fleet across the Royal Parks. Designed to harmonise with heritage-listed landscapes, the approach spans signage, uniforms, wayfinding, and operational graphics, creating a recognisable presence that complements the parks’ character.
Mizzi Studio’s collaboration with Colicci began with The Pheasantry Welcome Centre in Bushy Park, where architecture and identity were developed together. This initial project established a visual language that could evolve with the brand as Colicci expanded.
When the opportunity arose to design a fleet of kiosks across the Royal Parks in London, including Hyde Park, the Serpentine, and Horseshoe sites, the identity naturally grew to meet the challenge. Each kiosk responds to its environment, respecting Grade I listed landscapes, while maintaining operational clarity and brand coherence.
Brand expression is embedded across signage, wayfinding, uniforms, environmental graphics, and digital touchpoints, reflecting the brand’s character in ways that feel intuitive and integrated. The result is a fleet that is recognisable, contextually sensitive, and subtly expressive, supporting visitor experience and operational efficiency across multiple high-profile sites.
“Through small-scale architecture, Mizzi Studio have brought craft, sustainability and design excellence to The Royal Parks”
— The Royal Parks
Further information about the project can be read here
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London, UK