Mizzi Studio

FRHANK The Robot

FRHANK The Robot

Snacking & Gaming Buddy

As an avid collector of robots it was a dream come true for Director Jonathan Mizzi to be approached with a robot project. Mizzi Studio were asked by Hirsch & Mann to develop the body of a robot for a collaboration with Saatchi & Saatchi, RoboSavvy and WEIR + WONG for Mattessons. Naturally, we accepted.

 
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INFO

FRHANK (Fridge Raiders Hunger Automation Nutritional Kit), is an artificial intelligent gaming robot, who from October 2014 to May 2015, lived with the popular video game Youtube Vlogger Ali-A. He worked with his community to nurture F.R.H.A.N.K. into the ultimate snacking and gaming buddy. 

Working closely with Hirsch & Mann, Mizzi Studio designed and developed the armour and head of the robot. The design requirement was clear – we had to dial up to 11 on the “bad-ass” scale, whilst still bringing in babe-in-the-woods influences a la ET and Terminator 2. Gesture designs drew heavily from the Italian codex, but we worked in some top-notch Yankee influence there too! In the end we created a robot which was sleek, modern, crafty – but also totally approachable.

During this seven-month period FRHANK hung out, played Call of Duty, learnt how to speak ‘gamer’, and served Fridge Raiders. Several videos produced incorporating the Ali-A and FRHANK , accumulated over 15 million views through Ali-A’s Youtube channel and micro-site. The community of Ali-A’s fans were continuously engaged in contributing to our robot’s evolution – meaning FRHANK continued to develop way past the moment he left our drawing board.

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KEY SERVICES PROVIDED

Character
Design
Visualisation
Build

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PROJECT TEAM

Robot Body Design
Mizzi Studio